The Audi R8, seen here in coupe-form.
The Audi R8, seen here in coupe-form.

Why doesn't Christian Grey spank his Audi R8?

FORGET all the hype about the kinky red room antics, there really is only one question that needs to be answered from 50 Shades of Grey. When Christian Grey is driving his V10-powered Audi R8 Spyder, why isn't he spanking it?

Despite the fact the $395,800 convertible can hammer with the best of all supercars, the film shows a subdued driving performance so sedate that Anastasia Steele falls asleep.

The R8 pumps out 386kW and 530Nm that can haul it from 0-100kmh in 3.8 seconds and keep hauling to an electronically limited top speed of 311kmh.

That's enough firepower to make his belt feel like a feather in comparison. 

Audi is the weapon of choice for the billionaire, with the movie featuring a suite of Audis. Among Christian's line-up is an S6 ($168,900), S7 ($179,900), S8 ($279,000), the Q7 SUV (from $90,500) and the A3 (from $39,800) which is a gift to Anastasia.

Just before launching Audi's sexy new TT coupe in Tasmania this week, Audi Australia managing director Andrew Doyle admitted he hadn't seen 50 Shades or read the books.

"Audi is involved with film globally…it's another film," he said with a grin.

"For sure it has created some interest.

"It's done a lot through central marketing. We are not doing a great deal around it, we have done a bit of social media.

"There were a lot of comments on Facebook, it's just a bit of fun."

The Audi S8.