Jamie Oliver
Jamie Oliver Contributed

Jamie Oliver: Why sugar is the next evil after tobacco

JAMIE Oliver has reportedly accused multinational soft drink corporations of "raping" parts of South America by dominating the market with unhealthy products.

The television chef, who is currently starring in Channel 4 series Jamie and Jimmy's Friday Night Feast, is taking aim at sugar following campaigns against processed school dinners and child obesity.

In an interview with the Daily Mail, he and childhood friend Jimmy Doherty passionately discussed the alleged impact of Coca Cola and other firms in South America.

Mr Doherty told the newspaper he recently visited a dental hospital in Mexico which treats "three-year-olds with no teeth because they drink so much Coke".

"But you go there and the dentists are sitting on branded Coca-Cola chairs, under Coca-Cola umbrellas." He added. "They're saturated."

Mr Oliver reportedly continued: "Parts of South America have been raped by low-quality Westernised brands."

He called for a tax on sugary drinks in the UK, following France's move to tackle child obesity and generate revenue for the government, in 2012.

"Sugar's definitely the next evil. It's the next tobacco, without doubt," the chef told the Daily Mail, adding that it could "destroy lives" by causing obesity and illness.

In April, Mr Oliver urged political parties to install a "visionary" who could solve the UK's growing weight crisis.

He clashed with Michael Gove during his time as Education Secretary over his decision to exempt free schools and academies from complying with healthy eating standards previously imposed.