Bundy Rum tests your ingenuity
BUNDABERG Distilling Company has released a new iPhone application aimed at determining whether the user is top shelf or bottom of the barrel.
The maker of Bundaberg Rum has released its first-ever smart phone application, a program used to gauge people's ingenuity - in the spirit of the company's historic millers.
With Victorian-styling in a nod to the origins of the company, the ingeniOmeter is a fusion of steam punk mechanical innovation and modern-age digital wizardry.
A spokesperson for the company said the application was an example of Bundaberg Distilling Company's ingenuity and opened a portal to a world previously hidden from human eyes.
Using your photograph, and a series of questions, the application gauges whether one possesses the "ingenuity of a Bundy miller" or "oozes the ineptitude of a fungal cheese".
In addition, the application can help the user select a Bundaberg Rum product and suggest which tipple would best whet their whistle.
A cocktail function also offers users the recipe to a variety of Bundaberg dark and white rum-inspired cocktails.